Getting content to rank high on Google is a goal for many website owners, bloggers, and businesses. But what exactly does Google look for when deciding which pages to show at the top of search results? Understanding this can help you create content that ranks higher and reaches more people.
This article explains the types of content Google ranks higher, with examples, tips, and best practices you can apply to your own content.
Why Does Google Rank Some Content Higher?
Google aims to deliver the best possible results to its users by prioritizing content that is relevant, high-quality, and user-friendly.
The Google algorithm considers hundreds of factors when ranking pages, including content quality, keyword relevance, page structure, and user experience.
In general, content that aligns with user intent and provides real value will rank higher. Let’s look at specific types of content that tend to perform well on Google.
Types of Content Google Ranks Higher
1. In-Depth, Informative Content
In-depth content thoroughly covers a topic, answering users’ questions comprehensively. Google ranks this content higher because it provides value to users, allowing them to find detailed answers all in one place.
Example
Suppose a user searches for “How to start a vegetable garden.” A high-ranking article on this topic would include detailed steps, from choosing the right soil to picking suitable plants, and might even offer visuals or videos to help.
Key Elements
- Long-form content (usually 1500+ words)
- Subheadings to organize sections clearly
- Images and videos to aid understanding
- External links to credible sources
- Examples and step-by-step guides
| Type | Characteristics | Benefits |
|---|---|---|
| In-Depth Content | Long-form, detailed | Covers topic comprehensively |
| Sub-Heading | Organizes content | Improves readability |
| Visuals | Images, videos, etc | Engages readers |
2. Content That Matches Search Intent
Search intent is the purpose behind a user’s search query. Content that aligns well with search intent has a much better chance of ranking higher. Google categorizes search intent into four main types:
- Informational: When users want to learn something (e.g., “benefits of drinking water”).
- Navigational: When users are looking for a specific website or page (e.g., “Facebook login”).
- Transactional: When users want to make a purchase (e.g., “buy running shoes online”).
- Commercial: When users are researching products to buy (e.g., “best laptops 2023”).
Example
For a search query like “best laptops for gaming,” content that provides a list of top gaming laptops, with detailed reviews and comparisons, would be ideal.
How to Match Search Intent
- Understand the keywords and their intent.
- Organize content based on the searcher’s needs.
- Use actionable language for transactional queries.
| Search Intent | Examples | Content Types |
|---|---|---|
| Informational | How to lose weight | Guides, articles |
| Navigational | Twitter login | login pages, links |
| Transactional | Buy iPhone 16 online | Product page |
| Commercial | Top budget laptops | Review, comparisons |
3. Fresh and Updated Content
Fresh content refers to recently published or regularly updated content. Google often ranks fresh content higher, especially if the search query is about current events or trending topics.
Example
For a query like “latest iPhone features,” Google will favor articles that are recently published or updated with the latest information on iPhone models.
How to Keep Content Fresh
- Update outdated information on older articles.
- Add new insights or sections if trends change.
- Regularly review your top-performing content to keep it relevant.
| Fresh Content | Methods | Benefits |
|---|---|---|
| News articles | Regular updates | Matches treding topics |
| Evergreen pages | periodic reviews | retains ranking over time |
| Products review | Include latest products | remains relevant |
4. Visual and Interactive Content
Visual and interactive elements like images, videos, infographics, and quizzes engage users, which can lead to longer time spent on the page—a positive ranking signal for Google.
Example
A page about “how to bake a cake” with step-by-step images or a video tutorial is likely to perform better than a page with text only.
Types of Interactive Content
| Type | Examples | Benefits |
|---|---|---|
| Images | Step-by-step photos | Enhances understanding |
| Videos | Tutorials, explainers | Keeps users engaged |
| Infographics | Visual summaries | Improves content shareability |
| Quizzes | Interactive elements | Boosts engagement |
5. Authority Content with High E-A-T
Google values content from authoritative sources that demonstrate E-A-T (Expertise, Authoritativeness, and Trustworthiness). Authority content is especially important in fields like health, finance, and legal advice.
Example
An article on “managing diabetes” written by a medical professional or linking to reliable health sources will rank higher than similar content without authority backing.
How to Build E-A-T
- Link to reputable sources
- Author bios showcasing expertise.
- Use secure, well-designed websites to build trust.
| Factor | Explanation | How it Helps |
|---|---|---|
| Expertise | Author’s credentials | Builds trust with readers |
| Authoritativeness | Links to credible sites | Validates content Quality |
| Trustworthiness | Secure and user-friendly | Enhances credibility |
6. Mobile-Friendly Content
With most searches happening on mobile, Google ranks **mobile-friendly content** higher. If your site is responsive, loads quickly, and offers a good experience on mobile devices, it has a better chance of ranking well.
Example
A webpage with large, readable fonts, optimized images, and easy navigation will perform better than one that’s hard to use on a phone.
Key Elements of Mobile-Friendly Content
- Responsive design for various screen sizes.
- Fast loading speeds for a smooth experience.
- Easy navigation with touch-friendly buttons.
Examples of High-Ranking Content Types
Below is a table summarizing the high-ranking content types and their key features:
| Content types | Key features | Benefits |
|---|---|---|
| In-depth guides | Comprehensive, well-structured | Covers topics thoroughly |
| Search Intent-Matched | Focused on specific user queries | Satisfies user needs |
| Fresh Content | Updated regularly | Stays relevant, ranks longer |
| Visual/Interactive | Images, videos, quizzes | Boosts engagement |
| Authority Content (E-A-T) | Expert authors, reputable links | Builds trust, ranks higher |
| Mobile-Friendly | Responsive design, fast load times | Better mobile experience |
Practical Tips to Create High-Ranking Content
Here are a few tips to help you create content that Google is likely to rank highly:
1. Focus on User Intent: Understand what the user wants to accomplish and create content that satisfies that need.
2. Make it Engaging: Use visuals, videos, and other interactive elements to keep readers on the page longer.
3. Update Regularly: Freshen up your content regularly to keep it relevant and accurate.
4. Build Authority: Link to credible sources, and create content backed by experts when possible.
5. Optimize for Mobile: Ensure your website is responsive and loads quickly on mobile devices.
Conclusion
Creating content that ranks high on Google is about more than just stuffing keywords into a page. Google rewards content that is valuable, well-structured, and aligned with user intent.
By focusing on creating in-depth, engaging, and authoritative content, you can improve your chances of ranking higher and attracting more visitors to your website.
Whether you’re a blogger, a business, or a content creator, implementing these best practices can help you reach a larger audience. So, start optimizing your content today and watch your rankings improve!
Thank You for Reading!
We hope this guide has provided clear insights into the types of content that Google ranks higher. If you have any questions or need more tips, feel free to reach out. Good luck with your content creation!
